Thursday, November 18, 2010

Video: The New Mercedes-Benz CLS, a Hot Blonde and the Science of Eye Movement

A stunningly beautiful woman, dressed in an overly tight black outfit, is slowly walking in front of you, swinging her hips to an imaginary tune. On which part of the female body do you look at first? I know, it's a tough question.

The CLS' design team had the same dilemma, albeit they were curious which parts of the car catch the eye first. So, like any good Germans, they went on and devised some complicated eye-tracking device and studied people's reactions when confronted with the new CLS.

Not surprisingly, the results say that all the key design cues that mattered were looked at first. But what about that young lady? Check out the video after the break to find out and do share your thoughts with us on the Mercedes or the young lady, your choice.

By Csaba Daradics


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