Rhys Millen Sports-up Hyundai's Equus Flagship for 2010 SEMA Show

The soon-to-be-launched onto the U.S. market Hyundai Equus doesn't exactly scream SEMA Show material, but that hasn't stopped the Korean firm from allowing Rhys Millen Racing (RMR) to customize their flagship limo for the Las Vegas tuning convention. Dubbed the RMR Signature Edition Equus, the S-Class sized saloon will be upgraded with a variety of exterior, interior and performance parts.

Starting with the car's exterior looks, the tuning proposal will sport a two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF along with carbon mirrors, front chin and rear deck spoilers plus massive 21-inch alloy wheels.

Inside, the Signature Edition Equus is said to feature embroidered headrests and floor mats, and... ostrich hide leather seats with suede accents.

In the performance division, RMR a special air-intake and stainless steel sport exhaust will add 30 ponies to the 4.6-liter V8 engine pushing output to 415-horsepower. The car will also get a high-performance 14-inch brake kit.

"This is the third consecutive year we've partnered with Hyundai to bring a must-see car to the SEMA Show," said Rhys Millen, owner of the company. "The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer."